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Research

Throughout my university journey, I engaged in both primary and secondary research, which significantly bolstered my researching skills. Utilizing resources like Google Scholar, I accessed credible references to support my academic work. This process not only honed my ability to critically evaluate information but also equipped me with the expertise to conduct comprehensive research independently. By navigating various research methodologies and analyzing diverse data sources, I developed a proficiency in synthesizing information and drawing meaningful insights.

PROJECT 1: QUALITATIVE RESEARCH REPORT

This project entailed conducting a qualitative research report on the impact of TikTok on brand awareness among Generation Z. I delved into academic research, utilizing platforms like Google Scholar to find credible references and enrich my understanding of the topic. Additionally, I organized and facilitated focus groups to gather primary data, fostering insightful discussions and capturing diverse perspectives. Through this project, I honed my skills in research methodologies, including data collection and analysis, while gaining a deeper insight into the dynamics of social media's influence on consumer behaviour. I found immense satisfaction in navigating through the complexities of the research process and uncovering valuable insights that shed light on contemporary marketing trends.

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