For this advertising campaign, we were tasked with devising a creative strategy to address Burger King's challenge. Our objective was to develop a compelling concept that would resonate with young adults (aged 18-24) utilizing Burger King's app and delivery service. After conducting extensive research on Burger King, its competitors, and the target demographic, I conceptualized Burger King's 'Mystery Box Movie Night'. Leveraging my skills in Adobe Photoshop, I crafted and refined the advertisements for optimal impact across various media platforms. Additionally, I conducted thorough research on media channels and executed advertising placements on platforms such as Instagram, Snapchat, and outdoor advertising. Through this project, I not only enhanced my advertising skills but also developed proficiency in market research, creative strategy development, and multimedia campaign execution.