Some Examples of My Work
SOCIAL MEDIA SPECIALIST - FREELANCE
@THATCLIMATECHICK
During my tenure as a freelance social media specialist for "@ThatClimateChick," an account dedicated to sustainability and climate change awareness, I not only immersed myself in the realm of sustainability but also acquired a diverse set of skills in social media management. Through hands-on experience, I honed my abilities in content creation, video editing using CapCut, graphic design on Canva, and trend identification across TikTok and Instagram platforms. Managing the account and ensuring a consistent posting schedule allowed me to develop effective social media strategies aimed at boosting brand visibility on Instagram. I crafted interactive stories featuring polls and Q&A sessions, crafted captivating captions, posts, and videos to convey the brand's message effectively, and conducted video editing to produce visually compelling content. Monitoring key performance metrics, including follower growth, reach, engagement rates, and conversion, provided me with invaluable insights into optimizing social media performance. This experience not only deepened my understanding of sustainability but also equipped me with the practical skills needed to excel in the field of social media management.
PRISM MARKETING MANAGEMENT
Unfortunately, due to confidentiality obligations, I'm unable to disclose specific details about the work I've completed. However, I can provide insight into some notable clients I've collaborated with on social media projects. In my role, I've developed tailored content calendars, crafted engaging captions, conducted extensive hashtag research, and curated compelling copy for various brands. While I can't reveal the specifics, rest assured that my experience spans a diverse range of clients and industries (such as cryptocurrency, environment, furniture, food, and motors), demonstrating my versatility and proficiency in social media management.
FREELANCE SOCIAL MEDIA MANAGEMENT FOR LOCAL BAKERIES
I provided freelance social media marketing services tailored for small businesses, particularly bakeries. With 'Cake Heist by Hilda', my responsibilities encompassed logo design, consistent posting, crafting engaging captions, and attending to customer inquiries. 'La Vida Rosa' initially began as a fictional brand for a university project, but I was inspired to bring it to life. Sustaining regular posting, I diversified content with videos, interactive stories, and creative captions and effectively drove sales through strategic marketing efforts.
TALENT EXPERTISE
While interning at Talent Expertise, I designed promotional materials like posters and brochures to market a range of training events. These materials were crafted to capture the essence of each event and engage the target audience, following the brand's guidelines. Here are a few examples of the entry-level posters I created.
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