Public Relations
Initially, I found Public Relations to be a challenging concept to grasp, but over time, I've come to appreciate its significance and complexity. Through dedicated effort and hands-on experience, I've developed a keen understanding of PR principles and techniques. I now enjoy the strategic aspect of crafting compelling narratives, building relationships and managing reputations. My PR skills have grown significantly, encompassing media relations, crisis communication, event planning, and content creation. What I once perceived as daunting, I now see as an opportunity for creativity, innovation, and making a meaningful impact.
PROJECT 1: DIVISION
This PR campaign, developed in collaboration with my team for the brand Division, centred around an innovative online marketplace bridging brands and gamers. Through the campaign, titled "Gaming Gala," we aimed to celebrate women in gaming with a unique focus on female characters within video games. I thoroughly enjoyed this project as it allowed me to hone my PR skills, particularly in event planning, media relations, and content creation. What captivated me most was the opportunity to promote gender diversity and equality in the gaming sector while educating advertising agencies about the potential of gaming marketing. The campaign's tactics included the fashion show, showcasing inspiring female characters and highlighting the creativity and diversity within the gaming industry. A creative PR invitation kit distributed to women in advertising, and extensive promotion on social media platforms. Additionally, we developed a media list and press release to garner media coverage and generate buzz around the event.
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