MODULES

Digital Advertising:

This module equipped me with a deep understanding of digital technologies and consumer behaviour, as well as the latest trends in advertising. I gained skills in designing and managing advertising content across digital platforms. Coursework involved creating digital marketing plans and analyzing viral campaigns, refining my abilities in strategic planning, market research, and campaign development while also providing insights into effective engagement tactics and performance evaluation.

Overall Grade: TBD

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Social Media and Public Relations:

In this module, I learned about the utilization of social media by organizations to create and execute public relations campaigns, as well as how these platforms can bolster one's professional online presence. Throughout the course, I acquired skills in strategic planning, campaign design, and evaluation for online initiatives. Moreover, I had the chance to fine-tune my personal brand, showcasing my achievements and capabilities to boost my employability.

Overall Grade: TBD

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Campaigns and Social Impact:

This module offered insights into the evolution, significance, and societal impacts of campaigns, equipping me with essential skills for designing, managing, and implementing social media campaigns that tackle community issues. Additionally, I deepened my understanding of historical movements.

Overall Grade: TBD

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Independent Project:

During the independent project module, I pursued a sustained project within the digital media and digital humanities realms, fostering self-directed learning and refining my research abilities. My project, a 7,000-word dissertation, delved into the impact of User-Generated Content versus Brand-Generated Content on Engagement in the Beauty Industry among Generation Z in the UAE. This undertaking involved crafting a literature review and conducting both secondary and primary qualitative research, significantly strengthening my research skills.

Overall Grade: TBD