YEAR 2

MODULES

Campaign Planning:

In this module, I gained practical skills in campaign planning and communication, working on real-world briefs to develop effective strategies, creative insights, and media plans. Through collaboration in creative teams, I honed my ability to produce promotional materials and deliver compelling pitches. Reflecting on the process, I evaluated campaign effectiveness, enhancing my research, strategy, team collaboration, and presentation skills.

Overall Grade: 4 (Distinction)

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Brand Management:

This module provided me with the expertise to create, manage, and communicate brands effectively, considering their socio-cultural impact and economic value. I gained skills in brand creation, management, and communication, as well as the ability to evaluate brands' broader societal and economic significance. Assignments included analyzing existing brands, developing a fictional brand from scratch, and conducting ethnographic studies on established brands.

Overall Grade: 3 (Distinction)

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Understanding Consumer Culture:

During this module, I acquired cognitive skills and research methodologies essential for investigating consumer culture in both offline and online environments. I learned to gather, categorize, analyze, visualize, and interpret various types of data, including qualitative, quantitative, and digital data. These skills enabled me to connect research findings to effective advertising, public relations, and branding strategies. Through this experience, I developed valuable abilities in data collection, organization, analysis, visualization, interpretation, and strategic application in marketing contexts.

Overall Grade: 3 (Distinction)

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Creative Industries Work Placement:

In this module, I completed a work-placement in the industry, gaining insight into contemporary media and cultural practices. Essential employability skills like CV writing and interviewing were emphasized, alongside creating a portfolio. I secured an internship at Prism Marketing Management, acquiring valuable experience and developing strong communication and organizational skills.

Overall Grade: 3 (Distinction)